Gruen is an Australian television program that offers a fascinating behind-the-scenes look at the advertising industry and the art of persuasion. Hosted by Wil Anderson, the show brings together a panel of advertising professionals, marketers, and media experts who dissect and analyze the commercials, campaigns, and marketing strategies that bombard consumers daily. Each episode examines how advertisers capture attention, manipulate emotions, and influence purchasing decisions through clever psychological techniques and creative messaging. The program explores everything from television commercials and viral marketing to political spin and corporate branding. With sharp wit and insider knowledge, the panelists reveal the tricks of the trade while debating the effectiveness and ethics of various campaigns. A highlight of each episode is 'The Pitch,' where competing advertising agencies create campaigns for impossible or controversial products. Gruen provides an entertaining and educational examination of the persuasion industry, helping viewers become more media-literate and aware of the commercial messages shaping modern culture.
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18×12 |
Episode 12 |
Jul 15, 2026 |
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18×11 |
Episode 11 |
Jul 8, 2026 |
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18×10 |
Episode 10 |
Jul 1, 2026 |
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18×9 |
Episode 9 |
Jun 24, 2026 |
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18×8 |
Episode 8 |
Jun 17, 2026 |
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18×7 |
Episode 7 |
Jun 10, 2026 |
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18×6 |
Episode 6 |
Jun 3, 2026 |
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18×5 |
Episode 5 |
May 27, 2026 |
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18×4 |
Episode 4 |
May 20, 2026 |
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18×3 |
Episode 3 |
May 13, 2026 |
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18×2 |
Episode 2 |
May 6, 2026 |
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18×1 |
Episode 1 |
Apr 29, 2026 |
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season 17 |
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17×10 |
Particle, Petbarn, CommBank, Royal Kingdom, Punirunes & Malibu |
Jul 16, 2025 |
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17×9 |
Akubras, Liquid IV and Rexona |
Jul 9, 2025 |
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17×8 |
Menopause, Babybel & Kia Tasman |
Jul 2, 2025 |
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17×7 |
Westpac, Kleenex |
Jun 25, 2025 |
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17×6 |
Swisse Vitamins, Colgate, Wise & Big W |
Jun 18, 2025 |
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17×5 |
Aldi, CLR, AirBnB, Stanley Cups, FightMND, Crumpets |
Jun 11, 2025 |
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17×4 |
Telstra, realestate.com.au, Helgas, Juniper, Life360 & Dr Squatch |
Jun 4, 2025 |
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17×3 |
White Fox, Allianz and IKEA |
May 28, 2025 |
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17×2 |
KFC, Labubus and Puma |
May 21, 2025 |
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17×1 |
Bankwest, Robert Irwin & Bic |
May 14, 2025 |
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season 16 |
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16×10 |
Woolworths & Lynx |
Jul 17, 2024 |
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16×9 |
Nintendo Switch, Brita & Facebook |
Jul 10, 2024 |
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16×8 |
Coles Simply & Dynamo |
Jul 3, 2024 |
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16×7 |
Mitsubishi's, Subway & Bottled Air |
Jun 26, 2024 |
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16×6 |
Spriggy, Allianz & Speedo |
Jun 19, 2024 |
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16×5 |
Telstra, Crocs & Extra gum |
Jun 12, 2024 |
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16×4 |
Twisties, TikToks & Knock, Knock Fridges |
Jun 5, 2024 |
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16×3 |
Garnier & Suzuki |
May 29, 2024 |
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16×2 |
Hubbl Glass, Michael Hill & Smiths Crisps |
May 22, 2024 |
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16×1 |
Hubblin', Screaming Ads & Kia Ute |
May 15, 2024 |
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season 15 |
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15×9 |
Worst Ads |
Aug 16, 2023 |
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15×8 |
Amazon, Solo & Air |
Aug 9, 2023 |
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15×7 |
Scammers & Telcos |
Aug 2, 2023 |
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15×6 |
Energy & Insurance |
Jul 26, 2023 |
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15×5 |
Beds & Womens' World Cup |
Jul 19, 2023 |
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15×4 |
Barbie & Employment |
Jul 12, 2023 |
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15×3 |
Supermarket Profits & Toilet Paper |
Jul 5, 2023 |
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15×2 |
Sports Betting Companies & Spectacles |
Jun 28, 2023 |
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15×1 |
American Pickup Trucks & Vaping |
Jun 21, 2023 |
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season 14 |
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14×8 |
Spills, Thrills, Brand Shills & Bunnings |
Jul 27, 2022 |
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14×7 |
Real Estate & Football World Cup |
Jul 20, 2022 |
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14×6 |
Cruises & Meal Kits |
Jul 13, 2022 |
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14×5 |
Selling the ABC |
Jul 6, 2022 |
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14×4 |
Pet Food & Bad Reviews |
Jun 29, 2022 |
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14×3 |
Undies & Hardware Stores |
Jun 22, 2022 |
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14×2 |
Servos & Violence Against Women |
Jun 15, 2022 |
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14×1 |
Military Recruitment & Sex Toys |
Jun 8, 2022 |
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season 13 |
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13×10 |
The Good, the Bad and the Really Bad |
Dec 15, 2021 |
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13×9 |
Selling Summer & Cosmetic Surgery |
Dec 8, 2021 |
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13×8 |
Christmas & Novelty Flavours |
Dec 1, 2021 |
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13×7 |
Lego & Salmon |
Nov 24, 2021 |
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13×6 |
Buy Now, Pay Later & Sunglasses |
Nov 17, 2021 |
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13×5 |
BTS & Bottled Water |
Nov 10, 2021 |
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13×4 |
Episode 4 |
Nov 3, 2021 |
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13×3 |
Online Gambling & Fresh Breath |
Oct 27, 2021 |
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13×2 |
Episode 2 |
Oct 20, 2021 |
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13×1 |
Episode 1 |
Oct 13, 2021 |
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season 12 |
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12×10 |
2020 Hindsight |
Dec 16, 2020 |
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12×9 |
Fitness & Racism |
Dec 9, 2020 |
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12×8 |
The Christmas Spirit & Big Tech |
Dec 2, 2020 |
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12×7 |
Kmart & Gaming |
Nov 25, 2020 |
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12×6 |
Chooks & 5G Conspiracies |
Nov 18, 2020 |
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12×5 |
Selling Beer & LOOK UP |
Nov 11, 2020 |
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12×4 |
Tourism Australia & Big Mac/Big Jack |
Nov 4, 2020 |
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12×3 |
Bunnings Warehouse & RM Williams |
Oct 28, 2020 |
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12×2 |
Soap & Bushfires |
Oct 21, 2020 |
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12×1 |
Coronavirus Messaging & TikTok |
Oct 14, 2020 |
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season 11 |
+ |
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11×10 |
Christmas spirits & AfterPay and gratification now |
Nov 27, 2019 |
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11×9 |
Streaming wars & Christmas cheer |
Nov 20, 2019 |
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11×8 |
Infomercials & Heart disease |
Nov 13, 2019 |
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11×7 |
Greenwashing & #philausophy |
Nov 6, 2019 |
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11×6 |
State Tourism & Spring Racing |
Oct 30, 2019 |
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11×5 |
Milkvertising & INEOS |
Oct 23, 2019 |
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11×4 |
Influencers & Mental Health |
Oct 16, 2019 |
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11×3 |
Spring Racing & Big Vitamin |
Oct 9, 2019 |
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11×2 |
Banking Royal Commission & KFC |
Oct 2, 2019 |
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11×1 |
Supermarket Collectables & Google's New Campaign |
Sep 25, 2019 |
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season 10 |
+ |
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10×10 |
Supermarket Bag Ban & Unpacking ASMR |
Jul 4, 2018 |
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10×9 |
Confectionery Marketing & EOFY Sales |
Jun 27, 2018 |
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10×8 |
Food Delivery Services & Bowel Cancer Awareness |
Jun 20, 2018 |
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10×7 |
Hair Loss & Online Shopping Wars |
Jun 13, 2018 |
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10×6 |
Health Insurance & IKEA |
Jun 6, 2018 |
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10×5 |
Mattresses & Animal Rights |
May 30, 2018 |
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10×4 |
DNA Testing & Gossip Magazines |
May 23, 2018 |
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10×3 |
Pharmacies & David Warner |
May 16, 2018 |
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10×2 |
Brand Zuckerberg & Selling Australia |
May 9, 2018 |
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10×1 |
Big Banks & Coke No Sugar |
May 2, 2018 |
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season 9 |
+ |
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9×10 |
Taylor Swift & Headaches |
Nov 15, 2017 |
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9×9 |
A.I. & Streets |
Nov 8, 2017 |
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9×8 |
Marketing & People Brands |
Nov 1, 2017 |
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9×7 |
Equal Pay & Hillsong Church |
Oct 25, 2017 |
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9×6 |
Amazon & McHappy Day |
Oct 18, 2017 |
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9×5 |
People & Brands |
Oct 11, 2017 |
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9×4 |
ATM Fees & Shopkins |
Oct 4, 2017 |
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9×3 |
Same-Sex Postal Vote & Racism |
Sep 27, 2017 |
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9×2 |
Online Dating & Apple Watch |
Sep 20, 2017 |
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9×1 |
NBN & Hipsters |
Sep 13, 2017 |
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| + |
season 8 |
+ |
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8×10 |
Lamb & Banks |
Oct 5, 2016 |
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8×9 |
Fruit & Feminine Hygiene |
Sep 28, 2016 |
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8×8 |
Plebiscite & Samsung |
Sep 21, 2016 |
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8×7 |
Funerals & Men's Fragrance |
Sep 14, 2016 |
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8×6 |
Sugar & Awareness Campaigns |
Sep 7, 2016 |
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8×5 |
Dadvertising & Paralympics Campaign |
Aug 31, 2016 |
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8×4 |
Superannuation & FitnessFirst |
Aug 24, 2016 |
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8×3 |
Census Fail & Organ Donation |
Aug 17, 2016 |
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8×2 |
Olympic Sponsorship |
Aug 10, 2016 |
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8×1 |
Coffee & Telstra |
Aug 3, 2016 |
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| + |
season 7 |
+ |
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7×10 |
Christmas Advertising |
Nov 11, 2015 |
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7×9 |
Movie Merchandising |
Nov 4, 2015 |
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7×8 |
Competitive Advertising |
Oct 28, 2015 |
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7×7 |
Toilet Paper |
Oct 21, 2015 |
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7×6 |
Anti-Advertising & Domestic Violence |
Oct 14, 2015 |
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7×5 |
Footy Finals |
Oct 7, 2015 |
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7×4 |
The Pope |
Sep 30, 2015 |
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7×3 |
Aldi |
Sep 23, 2015 |
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7×2 |
Uber |
Sep 16, 2015 |
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7×1 |
Pet Food |
Sep 9, 2015 |
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| + |
season 6 |
+ |
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season 5 |
+ |
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5×10 |
Red Bull & Felix Baumgartner |
Oct 24, 2012 |
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5×9 |
Newspapers |
Oct 17, 2012 |
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5×8 |
The Church of Scientology |
Oct 10, 2012 |
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5×7 |
Alan Jones |
Oct 3, 2012 |
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5×6 |
The iPhone 5 |
Sep 26, 2012 |
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5×5 |
People Smuggling |
Sep 19, 2012 |
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5×4 |
IheartRine... |
Sep 12, 2012 |
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5×3 |
Lance Armstrong |
Sep 5, 2012 |
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5×2 |
Doug Pitt |
Aug 29, 2012 |
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5×1 |
Crown Casino |
Aug 22, 2012 |
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| + |
season 4 |
+ |
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4×16 |
Golf, Cancel Xmas, Religions |
Nov 16, 2011 |
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4×15 |
Mining, Pokies in Public Places, Kim Kardashian |
Nov 9, 2011 |
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4×14 |
Qantas, Kevin Rudd, Occupy Wall St |
Nov 2, 2011 |
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4×13 |
Spring Racing Carnival, Betting, Hungry Jacks |
Oct 26, 2011 |
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4×12 |
Royal Family, Kwantas, Vodafone and Egypt |
Oct 19, 2011 |
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4×11 |
Death Threats, Tasmanian Off Shore Processing, Apple Inc |
Oct 12, 2011 |
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4×10 |
Crisis Control, Rupert Murdoch, Pinktober |
Oct 5, 2011 |
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4×9 |
At Home with Julia, Footballers As People, Patriotism |
Sep 28, 2011 |
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4×8 |
Sports Betting |
Sep 21, 2011 |
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4×7 |
Shampoo |
Sep 14, 2011 |
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4×6 |
Billboards |
Sep 7, 2011 |
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4×5 |
Snack Bars |
Aug 31, 2011 |
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4×4 |
Condoms |
Aug 24, 2011 |
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4×3 |
Animal Rights & Pillows |
Aug 17, 2011 |
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4×2 |
Banks (Part II) |
Aug 10, 2011 |
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4×1 |
Supermarkets |
Aug 3, 2011 |
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| + |
season 3 |
+ |
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3×12 |
Airlines |
Sep 29, 2010 |
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3×11 |
Infomercials |
Sep 22, 2010 |
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3×10 |
Insurance |
Sep 15, 2010 |
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3×9 |
Religion |
Sep 8, 2010 |
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3×8 |
Razors |
Sep 1, 2010 |
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3×7 |
Creamy Creamy Milk |
Aug 25, 2010 |
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3×6 |
Non-drinking |
Jul 21, 2010 |
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3×5 |
3D Television |
Jul 14, 2010 |
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3×4 |
Deodorant |
Jul 7, 2010 |
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3×3 |
MasterChef |
Jun 30, 2010 |
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3×2 |
The World Cup |
Jun 23, 2010 |
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3×1 |
Cleaning Products |
Jun 16, 2010 |
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| + |
season 2 |
+ |
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2×10 |
Burgers |
May 20, 2009 |
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2×9 |
Red Meat |
May 13, 2009 |
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2×8 |
Yourself |
May 6, 2009 |
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2×7 |
Smoking |
Apr 29, 2009 |
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2×6 |
Cereal |
Apr 22, 2009 |
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2×5 |
Diets |
Apr 15, 2009 |
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2×4 |
Petrol |
Apr 8, 2009 |
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2×3 |
Water |
Apr 1, 2009 |
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2×2 |
Dental Care |
Mar 25, 2009 |
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2×1 |
Australia |
Mar 18, 2009 |
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| + |
season 1 |
+ |
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1×10 |
Cannes |
Jul 30, 2008 |
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1×9 |
Skincare |
Jul 23, 2008 |
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1×8 |
Telcos |
Jul 16, 2008 |
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1×7 |
Road Safety |
Jul 9, 2008 |
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1×6 |
Feminine Hygiene |
Jul 2, 2008 |
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1×5 |
4WD |
Jun 25, 2008 |
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1×4 |
Chocolate |
Jun 18, 2008 |
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1×3 |
Banks |
Jun 11, 2008 |
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1×2 |
Undies |
Jun 4, 2008 |
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1×1 |
Beer |
May 28, 2008 |
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